How to spot a cruelty free brand


At times it can be hard to tell which brands are actually cruelty free, as more often than not, companies will mislead us with generic statements and false claims. Here’s a little run down of the ways in which you can spot which brands are actually cruelty free.

Selling in China

By law, China requires animal testing on all beauty products, so if a company sells there, then you can guarantee that their products have been tested on animals at some point. Companies that do this include Avon, Mac and Estee Lauder.  My Beauty Bunny  features a full list of brands that are currently sold in China.

Their parent company

Many of the big-name ‘parent companies’ test both ingredients and final products on animals. Whilst brands like Urban Decay and The Body Shop are technically cruelty-free, any money given to them is funding their parent company L’Oreal, which is not.

Their claims

Often companies will say they never test final products on animals, but avoid mentioning if ingredients have been tested on them. Companies like Avon state that they will test on animals ‘when required by law’.

The Leaping Bunny logo

If in doubt, you can always rely on the Leaping Bunny Logo, which can be usually be found on the product. Companies can gain access to the logo after paying a one-time licensing fee, and it gives consumers peace of mind that the product is cruelty-free.


An Interview With Alli Suriani


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Alli  Suriani  is the  blogger behind Pretty Harmless, a  cruelty free blog that features both beauty and household products – with no animal testing allowed.  I had the chance to interview her about her cruelty free lifestyle and asked her to share her tips for those looking to transition!

When did you first find out about animal testing within the cosmetics industry?

Up until about three years ago I was super naive about animal testing. I thought it was something that didn’t happen anymore…It was 2012, why would we have to test anything on animals anymore!? Then one day I bought something from Too Faced and the girl at Sephora who was checking me out said something about how they were her favorite cruelty free brand. I was like, wait what? You mean there are brands that AREN’T cruelty free?! I went home and did some research and never looked back.

When did you first transition to a cruelty free lifestyle?

I actually decided that very day that I was going to be cruelty free. I owned a ton of non-CF products but I decided from that point on anything new I would buy would be cruelty free. It was hard for a while and I made a lot of mistakes. I didn’t really understand third party testing and parent companies quite yet and bought a few things that I thought were cruelty free but found out later were not…but at least I was moving in the right direction. Then as I was replacing makeup products I realized that cleaning and other household products could also be tested on animals. Over the next 6 months or so I slowly replaced all of my non-CF products with CF ones…makeup, cleaning supplies, bath stuff, everything. To start I used a lot of e.l.f., body shop, toms of main and method products, but I could find them all at my local target or walgreens. Once I had converted everything, I started to move onto different brands.

What is your number one piece of advice for anyone looking to make the switch to cruelty-free products?

Take it slow and don’t let yourself get overwhelmed. Don’t throw away all of your products and start from scratch. Just slowly convert your products as you go. When you run out of mascara, buy a CF replacement. When you run out of toothpaste, get a CF replacement, etc. And use the internet for support and information…there are plenty of wonderful resources out there who want to guide you and help you keep up a CF lifestyle!

4 Cruelty free brands that won’t break the bank


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The thought of switching to a cruelty-free make up routine can be daunting at first. After all, it can be hard to know which brands are bunny-approved and which are not.

I decided to compile a list of some of my favourite cruelty free brands that are seriously budget-friendly, so changing your make up doesn’t have to seem like such a costly affair!

Eyes Lips Face (E.L.F.)

With items as cheap as £1 (Yes, £1!), E.L.F is quite possibly one of the most budget-friendly make up brands ever. They have a number of different ranges available, including their high quality studio and mineral lines.

Barry M

Having built themselves a name as one of the best make up brands for out-there colours, Barry M is also one of the biggest supporters of the Be Cruelty-Free campaign. They also clearly label all vegan products in the ingredients lists on their website. Result!

GOSH Cosmetics

Superdrug’s own brand, GOSH Cosmetics has also remained cruelty free over the years. They always have a huge rage of products available, and are often included under 3 for 2 deals.


A fairly new brand to the cruelty free scene, B. Cosmetics is available at Superdrug. All of their products are 100% vegan too, and they even have a separate skincare line.

Will Japan go cruelty free?

Shoppers and tourists pass by a Shiseido shop in Ginza on September 19, 2013 in Tokyo, Japan.

As one of the second biggest cosmetics markets in the world, Japan appears to be feeling the pressure to go cruelty free.

European companies have already made the switch, after passing a law, in 2013, which states that no cosmetics within the EU can be tested on animals.

Advertisements targeting Japanese make up brands for animal testing have already started to appear, in hopes that the country can adopt a similar ban to the EU and start holding its cosmetics companies to a more ethical standard.

European firms hope to reach an anti-animal testing agreement with Japan that will benefit both countries. The Be-Cruelty free campaign has brought awareness to the issue, with campaigners taking samples of cruelty-free products to politicians.

The EBC have also demanded alternatives to animal testing be recognised, and for Japan to honour its commitment to animal welfare and protecting the environment.

It’s unclear right now as to whether or not Japan will go completely cruelty free, but it seems that they are making steps in the right direction.